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Nugg Beauty utilizes small packaging for big results.
November 24, 2014
By: Melissa Meisel
Single-serve personal care is all the rage right now—as seen with successful sample programs such as Birchbox, Glossybox and Beauty Army. Nügg Beauty ($2.99-$14.95), a Great Neck, NY-based purveyor of high-performance face masks tailored to different skin care needs in innovative single serve capsules, has just claimed a coveted “Allure” Best of Beauty Award. The Hydrating, Revitalizing, and Deep-Cleansing Masks have been recognized as an “under $10 wonder” in the “Best Beauty Steals” category for the 2014 awards to appear in the October issue of Allure. “We are honored that Allure’s editorial staff and team of experts has recognized nügg this year. We are excited to be acknowledged for providing affordable skin care that still allows our consumer to stay kind to their skin,” said Sophie Hynes, nügg senior brand manager. “As a new brand, that’s been on the market for less than six months, we are proud to say that our unique single-serve packaging concept combined with advanced skin care stood out amongst its competitors.” The nügg Face Masks contain innovative Natural Oil Dispersion Technology to deliver a powerful yet gentle blend of precious oils and extracts that penetrate deep within the skin. The collection—available at Target, Target.com, BirchBox.com and online at www.NuggBeauty.com—is currently available in six distinct categories, Hydrating, Revitalizing, Deep-Cleansing, Exfoliating, Anti-Aging, and Soothing. Each nügg Face Mask hydrates and soothes the skin and protects the barrier function of the skin with glycerin, aloe juice and olive, cranberry, grape and linseed oils while the six different styles target different skin care needs with a unique blend of more than 90% natural or naturally derived active ingredients which are formulated without chemical emulsifiers, synthetic fragrances, synthetic colors, petrochemicals and parabens. “The face masks deeply yet gently nourish and hydrate the skin from the inside out, resulting in long-lasting results,” said Kristyn Smith, Nügg consultant aesthetician. “With so many beauty oils available on the market, the versatility and accessibility of this collection allows you to customize your skin care regimen without breaking the bank, while the Natural Oil Dispersion Technology ensures effective delivery of the pure oils.” What makes theses products also unique are the packaging. The innovative, eye-catching 10ml single serve capsules—almost resembling those little margarine packets one gets at a restaurant—always keep the product fresh and allow consumers to buy what fits their current skin needs best without the longer-term commitment that comes with bigger packaging sizes, said the company. They are also highly convenient, travel friendly and simply the perfect treat for at-home or on the go. “Nügg’s vision is to provide approachable and affordable luxury skin care that is truly effective and good for your skin—all of this in the form of nuggets of natural goodness!” said Hynes. “We are all about delighting and exciting our customers with fantastic, high performance and convenient products.”
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